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How to Increase Web Traffic Organically from Google

Increasing traffic to a website is not easy. It takes diligent effort and enough trial and error so that you can reach the desired traffic target. In this article, we will discuss ways to increase traffic organically, which means that the source of website visitors comes from search engines like Google, Bing, and the like. Let's see the full review below!

How to Increase Web Traffic Organically from Google

Tips to Increase Website Traffic

Maybe you have done many ways to increase organic traffic but have not produced satisfactory results. The following are tips and powerful ways to increase website traffic or visits. However, this method can be effective if you do it carefully, diligently, and most importantly do it patiently until you get maximum results.

1. Doing Keyword Research

Writing articles with criteria that suit your taste is not enough. This first step is crucial because it will be the initial basis for making future articles. If you are not used to doing keyword research before writing articles, then your website will be difficult for visitors to see because the research itself aims to find out trends related to the most sought-after topics. Besides Google will not be interested because your kwyord is rarely searched by users, the lack of potential keywords on your website may make the value on the website decrease due to the small niche of readers.

By doing keyword research you can more easily optimize so that your website is ranked at the top of the Google search page. For keyword research yourself, there are various types of online tools that you can use. Some tools are free such as Keywordtool and Ubersuggest, but we recommend using paid tools for maximum results such as Ahrefs and SEMrush.

2. Using Long Tail Keywords

While doing keyword research, you will find suggestions in the form of other related keywords. Based on the length, there are two types of keywords, namely short tail and long tail keywords. Short tail keywords themselves are usually short, consisting of only one to three words. Meanwhile, long tail keywords are usually more than three words.

Short tail keywords themselves have a high search frequency. Due to the behavior of internet users in conducting searches, they usually only use one to three words. However, the competition for this keyword is also high, because many people use it (almost all websites also target these keywords). Therefore you can use long tail keywords because the competition is quite small and the frequency of use is also quite low. But make sure the proportion of using short tail keywords is more if you want to increase website traffic. 

Confront Google BERT with long-tail-keyword

Google BERT, which is said to be Google's biggest algorithm update at the end of 2019, is believed to be one of the major breakthroughs in artificial intelligence-based search engines.
In simple terms, this system allows search engines to understand the context of a search query more comprehensively instead of only looking at the query per keyword. Therefore, content with specific keywords will have better visibility than previous versions of Google.

3. Informative and Complete Articles

If you've done keyword research that fits your needs, then it's time to start writing articles. How many words in an article can increase a website's traffic? The answer really depends on the completeness of the information you write.

It is possible that an article with 500 words contains better information than 1000 word writing, with this, of course the 500 words will appear better in the eyes of Google.

Then why does the average page ranked on competitive keywords have a fairly long word count? This is because articles that have a larger word count, of course, have the opportunity to be able to present more complete data and facts and of course will have a better signal ranking in search engines.

4. Attention-grabbing titles

In an article, the title is an important component because it becomes the first part that is read by visitors. The majority of internet users will visit a website because they read the title. Tips in making a good title is able to answer the keywords they want.

For example, the keyword they are looking for is “unique animals”, then the title you can use is “Here are 10 Unique Animals in the World, 4 of them are in Indonesia.” Such titles will be more ogled by readers because they have answered the keywords they entered.

If you look at the well-known news portals in Indonesia, the implementation of this title can be much more “radical” by involving the emotions of the readers. Although, for most of the evergreen content like on Karinov's website, we don't apply this method, at least for temporary information such as daily news, this method is quite effective.

5. Eye Catchy Visual Touch

Using the right keywords, interesting titles, and long articles is not enough. You have to be more creative by installing attractive visual images but still representing the content of your articles and website.

This is done so that readers do not get bored while visiting and reading sentence by sentence on your website. If they are comfortable with visual illustrations and interesting content, the number of website visitors will consistently increase. At least this is one of the reasons for Hipwee's success in the early days of its release.

Add interesting graphic elements such as displaying infographics, funny or memorable photos, and using illustrations. This attractive visual display not only makes visitors comfortable to read your article, but can help them to understand more about the article that was written.

6. Using Videos/Podcasts

In order to compete with competitors, there is nothing wrong if you install content in various formats. Content types such as videos or podcasts can increase the average time visit and retention of your website visitors.

The need for video or podcasts is also based on a person's ability to read. Because not everyone is able to read several articles with thousands of words. There must be other content that can represent the content of your website, that's the reason why the use of videos/podcasts is needed for certain topics.

7. Increase Website Speed

One of the conveniences of visiting websites is the fast page loading transition. Usually visitors to a website are impatient in waiting when they have entered the desired content. If your website loads more than 3 seconds, then get ready to be abandoned by readers. This of course results in a decrease in the number of visits to the website.

Not only visitors, even in the Search Console dashboard, Google has started showing the speed performance of each of our website URLs. That is, the speed factor is no longer just a matter of convenience, but has become a necessity that must be monitored from time to time.

8. Using Internal Links

Internal links themselves are quite helpful in increasing the traffic of a website. A visitor's reading experience will also be influenced by the internal links attached to each of your content. An internal link is a link that links to other pages on the same website. Although trivial, this feature really helps Google and visitors to understand the relationship between one content and other content on your website.

With relevant links, Google can find out which pages are references on your website. This will certainly increase the SEO signals of the content referred by you. For this reason, topic-specific websites will certainly help implement internal links more effectively.

Conclusion

Increasing traffic to a website cannot be done in one or two ways and in a short time. You must be patient and carry out the above method diligently, thoroughly, and minimize. Increasing traffic, of course, you need to be able to market the goods or services you offer.

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